Cole Haan 600th Store Opening
Client: Cole Haan
Services: Print, Digital, Branding and Concept, Environmental Design and Production
Cole Haan celebrated its 600th global store opening by heading back to Boston, a location that ties back to its New England roots. Situated in the heart of Back Bay at the upscale Prudential Center, the store features its latest new store design which includes a new shoe fitting experience called the Cole Haan Fit lab, using AI technology from Aetrex.
The Concept
Why stop at one reason to visit our new store when you could have 600?
To celebrate the opening of our 600th store at the Prudential Center, we’re giving Boston 600 reasons to come see us. Because this city gives you plenty of reasons to need a good pair of shoes–sprinting for the T, nine innings at Fenway, cobblestones that keep you humble. Each reason is inspired by the places you go, the things you do and the city we’re excited to call home again.
Consider it our love letter to Boston.
Print & Brand Collateral
Special commemorative branding elements were designed for the milestone celebration and in-store activations along with a branded lockup to mark the historic milestone of the brand. Collateral included a staircase takeover, window decals, custom cider and doughnut cart decal, cups, ceremony ribbon, ribbon gifting, in-store signage, scratch card, and mirror vinyl decal.
Digital Execution
Digital assets included an exclusive digital invitation, email banner and announcement email, videos for mall concierge and digital panels, FitLab digital experience, and social.
Press & Awareness
The announcement and celebration was captured in an exclusive with Footwear News, featuring an interview with the VP of North American Retail. The spotlight focused on the elevated store design, expanding lifestyle assortment, product discovery and personalized experiences.
