World Cup Fan Village
Client: Cole Haan
Services: Brand Design - Print, Environmental Design and Production
Creative Direction: Brandon Miller & Jill Rodan
In the spirit of the World Cup, Cole Haan transformed their iconic Rockefeller Center store into a Fan Village, creating a high energy experience with on-site activations, including a custom lace and charm bar, custom embroidery, and refreshments.
Execution
The Brand Design team conceptualized, designed and delivered a custom experience at the Cole Haan Rockefeller store, tapping into the vibrant energy of the World Cup held in the United States in the summer of 2026. Bespoke installations and in-store activations transformed the store into a Fan Village, a place where customers could partake in the cultural festivities happening throughout the city.
Collateral
Branding elements include custom bar cart decal, cups, napkins, in-store signage, 3D printed text decals, digital calendar, emails, window vinyl.
