Sneaker Club x One4One
Client: Cole Haan
Services: Brand Design - Print, Digital, Environmental Design and Production
Creative Direction: Brandon Miller & Jill Rodan
The Cole Haan Sneaker Club launch partnered with One4One NYC on Chrystie Street in New York City to celebrate their new footwear line, including the GrandPrø sneaker collection, hosting a special match-day viewing party, social events, and experiential pop-ups.
Execution
The Brand Design team designed and produced bespoke collateral for the special viewing party. Custom signage, way finding, branded digital screens, spatial and environmental design, a step & repeat photo op, a custom claw machine and Photo Booth with Cole Haan branded tokens, matches, coasters and event swag for guests transformed the event space into a VIP-exclusive lounge.
Awareness & Engagement
The event garnered high media coverage, with note-worthy guests including Madison Alworth (Fox Business correspondent and prominent media personality), Donjae (popular sports and culture creator), professional players, local athletic tastemakers, and creator collectives (such as Hot Girls Talk Sports).
